Keeping your writing focused at all times on customers is the key to great copywriting. The audit has already made a start on this, but now is the main place to ask whether the piece is really focused on the readers (which usually means customers or potential customers). In short, is this something they will…
Does your content give readers all the information they are looking for? The best content often answers their questions and leaves them feeling glad they spent time with it. NOTE: This is part 3 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Comprehensive content…
Tips for assessing how clear and understandable a piece of content is, continuing my ten-part copy and content audit. It’s amazing how often something that the writer thought was very clear looks less clear when looked at again a while later. There’s something about coming back to a piece some time later that gives us…
Even the best content can soon become out of date – here are some tips for spotting and fixing problems. A simple way to approach this part of the audit is to break the task down into considering the internal and external environments. NOTE: This is part 1 in a ten-part serialisation of my eBook….
Here’s a free ten-step process for reviewing copy and content – ideal if the current shutdown has created time to look again at your organisation’s marketing content. In October 2018 I launched my ‘Copy and content audit tool’ eBook. Now, with so many marketers reshaping their activity as a result of the COVID-19 shutdown, I…