Develop your copywriting skills at a pace that suits you with the Copywriting Skills Development Programme. It has all the flexibility of an online course, but with the addition of extensive coaching from a copywriter with 20+ years of experience working across multiple sectors.
This isn’t about just working through generic training materials. At each stage, you’ll work on writing tasks linked to your situation and objectives, followed by one-to-one feedback and coaching focused on developing your writing ability.
Who is it for?
This programme is suitable for writers of all types of marketing content. Although there is mention of specific media such as writing for websites, the emphasis is on fundamental approaches and techniques that are transferable across all media. It’s about developing core skills to use for many years in hundreds of situations.
Format
On this programme you work your way through seven video seminars of 20-30 minutes each. For each seminar there is are also homework tasks where you put new techniques into action. I provide feedback by email and phone calls as appropriate. It’s this comprehensive one-to-one coaching that ensures the programme will address your unique development needs.
Who is it for?
This programme is suitable for writers of all types of marketing content. Although there is mention of specific media such as writing for websites, the emphasis is on fundamental approaches and techniques that are transferable across all media. It’s about developing core skills to use for many years in hundreds of situations.
Format
On this programme you work your way through seven video seminars of 20-30 minutes each. For each seminar there is are also homework tasks where you put new techniques into action. I provide feedback by email and phone calls as appropriate. It’s this comprehensive one-to-one coaching that ensures the programme will address your unique development needs.
Course content
This programme covers everything from gathering the right information to putting the finishing touches to your copywriting. It’s packed with tips, techniques and practical examples that you can use as soon as each seminar finishes.
Course highlights
Seminar 1. How to decide what to write about, including briefing and research techniques.
Seminar 2. Getting started, overcoming writer’s block and tips for getting feedback/input from others.
Seminar 3. Improving readability, including writing for the way people read (scan reading) and the use of different formatting options.
Seminar 4. More on improving readability but focusing on writing for the web.
Seminars 5 and 6. Fine-tuning your writing, such as writing clearer sentences and editing long text down into something shorter.
Seminar 7. Writing with accuracy, including punctuation, troublesome words, grammar myths and proofreading.
Course content
The course includes a number of short modules covering some of the areas that people often struggle with when writing at work.
Course highlights
Seminar 1. How to decide what to write about, including briefing and research techniques.
Seminar 2. Getting started, overcoming writer’s block and tips for getting feedback/input from others.
Seminar 3. Improving readability, including writing for the way people read (scan reading) and the use of different formatting options.
Seminar 4. More on improving readability but focusing on writing for the web.
Seminars 5 and 6. Fine-tuning your writing, such as writing clearer sentences and editing long text down into something shorter.
Seminar 7. Writing with accuracy, including punctuation, troublesome words, grammar myths and proofreading.
The programme is designed to run for seven weeks, but you can complete it over a longer timeframe if you wish. As long as you keep me informed about your chosen schedule, I’ll ensure you get the support you need.
The programme is designed to run for seven weeks, but you can complete it over a longer timeframe if you wish. As long as you keep me informed about your chosen schedule, I’ll ensure you get the support you need.
The programme doesn’t end when you complete the seven seminars. You then get up to two hours of additional telephone coaching time, based around your writing.
This coaching element is perhaps the highlight of the programme because it’s an opportunity to really focus on your own strengths and weaknesses. You will almost certainly make great improvements in your writing as a result.
The Copywriting Skills Development Programme costs £295 per person. This includes access to videos for the seven seminars, slide pdfs, additional resources and feedback/coaching on your homework tasks and additional writing as described above.
A discount is available where more than one person from an organisation starts the programme at the same time. The rate for the first attendee is £295 but for all additional attendees it’s £195. In effect, this means that access to the seminars is free for additional attendees and they just pay for the one-to-one feedback and coaching.
The Copywriting Skills Development Programme costs £295 per person. This includes access to videos for the seven seminars, slide pdfs, additional resources and feedback/coaching on your homework tasks and additional writing as described above.
A discount is available where more than one person from an organisation starts the programme at the same time. The rate for the first attendee is £295 but for all additional attendees it’s £195. In effect, this means that access to the seminars is free for additional attendees and they just pay for the one-to-one feedback and coaching.
"So many courses I've been on and left knowing that, although the information was reasonably useful, I'd never put it into practice. This was different - I left knowing I'd picked up some really easy to follow tips that would make a real difference."
Moneyfacts Group
"Thanks for running a highly enjoyable course for us. Feedback from the event has been excellent and people have already put your exercises into practice - with fantastic results."
GlaxoSmithKline
"Talking with the team at this morning's meeting, the department felt very positive about the course, and that we have all learned a lot to help us move forward with projects. Everyone seemed to learn something and have an enjoyable day.”
Anglia Regional Co-operative Society
“The course was delivered clearly and at a pace we could all digest. All our queries were resolved and you were even available at the end of the day for clarity on anything we wanted to discuss. Thank you for educating me.”
Peterborough Environment City Trust
“I have learnt more than I ever thought possible! Richard invested a great deal of time in me - much more than I expected - and I thoroughly enjoyed the experience. Copywriting is something I now face with a lot more confidence and my writing is better than ever.”
Royal HaskoningDHV
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk