Look out for bland content and see if you can ramp up the creativity. Through storytelling, a strong angle or great imagery, you can add more appeal to your content. NOTE: This is part 7 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Being…
Is your content working hard to raise your credibility among readers? Take a fresh look and see if you can identify areas for improvement. NOTE: This is part 6 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Your credibility reality check This is a quick…
Having great online content means little if you aren’t getting people to visit it. This part of the audit assesses the elements needed to attract people to the content. NOTE: This is part 5 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. The question to…
Keeping your writing focused at all times on customers is the key to great copywriting. The audit has already made a start on this, but now is the main place to ask whether the piece is really focused on the readers (which usually means customers or potential customers). In short, is this something they will…
Does your content give readers all the information they are looking for? The best content often answers their questions and leaves them feeling glad they spent time with it. NOTE: This is part 3 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Comprehensive content…