Tips for assessing how clear and understandable a piece of content is, continuing my ten-part copy and content audit. It’s amazing how often something that the writer thought was very clear looks less clear when looked at again a while later. There’s something about coming back to a piece some time later that gives us…
Even the best content can soon become out of date – here are some tips for spotting and fixing problems. A simple way to approach this part of the audit is to break the task down into considering the internal and external environments. NOTE: This is part 1 in a ten-part serialisation of my eBook….
Here’s a free ten-step process for reviewing copy and content – ideal if the current shutdown has created time to look again at your organisation’s marketing content. In October 2018 I launched my ‘Copy and content audit tool’ eBook. Now, with so many marketers reshaping their activity as a result of the COVID-19 shutdown, I…
An update on how Peterborough Copywriting Bureau is responding to the coronavirus shutdown. Free marketing tips and tools are being rolled out, and a virtual copywriting service is available. In this announcement: Free support for marketers who are working on copy and content. A free 50-minute coaching call. A virtual copywriting service for businesses. By…
Cheesy TV shopping channels are the perfect places to look for inspiration when writing copy and content. They really are the masters of using words that sell – and a great source of inspiration for long copy tips. Love them or hate them, you can’t deny the enormous impact that the likes of QVC and…