I often get asked: “How can I avoid boring repetition when writing lots of copy on the same subject?” This cropped again recently when I was delivering an in-house copywriting workshop at a software company. In particular, delegates were concerned that almost everything they published contained the same benefit claims. I saw what they meant….
Churning out press releases just for the sake of it is is probably not working. Reconsider what is newsworthy and see if you can take positive steps to produce something more likely to get published. Back in 2008 I had perhaps the scariest moment of my life. At about 1.00am I heard a low rumbling…
Copywriting is above all about stepping outside your own world and truly seeing things from the reader’s point of view. This was brought home to me when I attended a presentation at a networking event recently. The presenter clearly had good intentions, but she spent most of the session talking about herself and her organisation….