A copywriter blogging about copywriting. Tips, techniques and inspiration for better marketing communications.
Using readability statistics to improve your writing
Once you understand what readability statistics mean, you really can improve your writing. Are you...
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Review of Microsoft Editor: can it make you a better writer?
Microsoft is always developing new ways to help their users improve their writing. The latest...
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Copy & content audit tool – Part 10: Correct
When you review a piece of existing content it’s a good opportunity to check it...
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Copy & content audit tool – Part 9: Competition
A competitor analysis should feature in any assessment of your copy and content. Your customers...
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Copy & content audit tool – Part 8: Call to action
If a call to action (CTA) is missing from your copy or content, you could...
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Copy & content audit tool – Part 7: Creative
Look out for bland content and see if you can ramp up the creativity. Through...
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Copy & content audit tool – Part 6: Credibility
Is your content working hard to raise your credibility among readers? Take a fresh look...
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Copy & content audit tool – Part 5: Clickable
Having great online content means little if you aren’t getting people to visit it. This...
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Copy & content audit tool – Part 4: Customers
Keeping your writing focused at all times on customers is the key to great copywriting....
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Copy & content audit tool – Part 3: Comprehensive
Does your content give readers all the information they are looking for? The best content...
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Copy & content audit tool – Part 2: Clarity
Tips for assessing how clear and understandable a piece of content is, continuing my ten-part...
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Copy & content audit tool – Part 1: Context
Even the best content can soon become out of date - here are some tips...
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Copy and content audit tool – introduction
Here's a free ten-step process for reviewing copy and content - ideal if the current...
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NEWS: virtual copywriting service in COVID-19 shutdown
An update on how Peterborough Copywriting Bureau is responding to the coronavirus shutdown. Free marketing...
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Long copy tips from the TV shopping channels
Cheesy TV shopping channels are the perfect places to look for inspiration when writing copy...
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Copywriting research means asking the experts
How can you avoid falling back on the same old tired claims about your product’s...
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Writer better content with help from content buddies
Do you ever struggle to assess the quality of your own writing? You’re not alone....
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How to identify 20 things to better understand potential customers
Do you know why people aren’t buying from you? Here’s a simple approach to focus...
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Copywriting to reach new customers
There are significant differences between existing customers and those we are yet to reach. It’s...
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Cut your copy into chunks – and your readers will love you
Sometimes you have a lot of information to get across in your marketing communications, but...
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When should copywriters go into more detail?
I often get asked: "How can I avoid boring repetition when writing lots of copy...
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STOP! Do you really want to send that press release?
Churning out press releases just for the sake of it is is probably not working....
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It’s ALWAYS about the reader (it’s not about you)
Copywriting is above all about stepping outside your own world and truly seeing things from...
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Writing content today? Try being super-specific.
Often when you write content you have a choice to make: do you make it...
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