Is your content working hard to raise your credibility among readers? Take a fresh look and see if you can identify areas for improvement. NOTE: This is part 6 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Your credibility reality check This is a quick…
Having great online content means little if you aren’t getting people to visit it. This part of the audit assesses the elements needed to attract people to the content. NOTE: This is part 5 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. The question to…
Does your content give readers all the information they are looking for? The best content often answers their questions and leaves them feeling glad they spent time with it. NOTE: This is part 3 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Comprehensive content…
An update on how Peterborough Copywriting Bureau is responding to the coronavirus shutdown. Free marketing tips and tools are being rolled out, and a virtual copywriting service is available. In this announcement: Free support for marketers who are working on copy and content. A free 50-minute coaching call. A virtual copywriting service for businesses. By…
Cheesy TV shopping channels are the perfect places to look for inspiration when writing copy and content. They really are the masters of using words that sell – and a great source of inspiration for long copy tips. Love them or hate them, you can’t deny the enormous impact that the likes of QVC and…