It’s ALWAYS about the reader (it’s not about you)

Copywriting is above all about stepping outside your own world and truly seeing things from the reader’s point of view. This was brought home to me when I attended a presentation at a networking event recently. The presenter clearly had good intentions, but she spent most of the session talking about herself and her organisation….

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Writing content today? Try being super-specific.

  • Posted by: rgroom
  • Date:

Often when you write content you have a choice to make: do you make it fairly generic so it appeals to everyone, or do you narrow it down to something more specific? If in doubt, my preference is usually to go down the specific route. Here’s why… It can be tempting to try to appeal to…

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