When you review a piece of existing content it’s a good opportunity to check it for accuracy. Even content accurate when published can become inaccurate over time. NOTE: This is part 10 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Even though it was hopefully…
A competitor analysis should feature in any assessment of your copy and content. Your customers are likely to be looking at competitor content too, so it makes sense to see how yours compares. NOTE: This is part 9 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the…
If a call to action (CTA) is missing from your copy or content, you could be missing out on leads or conversions. Let’s look at some options for adding or strengthening your content CTAs. NOTE: This is part 8 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to…
Look out for bland content and see if you can ramp up the creativity. Through storytelling, a strong angle or great imagery, you can add more appeal to your content. NOTE: This is part 7 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Being…
Is your content working hard to raise your credibility among readers? Take a fresh look and see if you can identify areas for improvement. NOTE: This is part 6 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Your credibility reality check This is a quick…