Copy and content tool part 1 context

Copy & content audit tool – Part 1: Context

Even the best content can soon become out of date – here are some tips for spotting and fixing problems. A simple way to approach this part of the audit is to break the task down into considering the internal and external environments. NOTE: This is part 1 in a ten-part serialisation of my eBook….

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Copy and content audit tool - introduction

Copy and content audit tool – introduction

Here’s a free ten-step process for reviewing copy and content – ideal if the current shutdown has created time to look again at your organisation’s marketing content. In October 2018 I launched my ‘Copy and content audit tool’ eBook. Now, with so many marketers reshaping their activity as a result of the COVID-19 shutdown, I…

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