Once you understand what readability statistics mean, you really can improve your writing. Are you using Editor? If you haven’t started using Editor within Word or Outlook to improve your writing, check out my review of Editor. It’s also a guide to getting the most from each function within Editor. As promised in that article,…
Microsoft is always developing new ways to help their users improve their writing. The latest of these tools is Editor – but how effective is it? That’s what this review of Microsoft Editor will examine. Microsoft Editor: spell check with extras Spell check has been a feature of Microsoft’s word processing software for a couple…
A competitor analysis should feature in any assessment of your copy and content. Your customers are likely to be looking at competitor content too, so it makes sense to see how yours compares. NOTE: This is part 9 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the…
If a call to action (CTA) is missing from your copy or content, you could be missing out on leads or conversions. Let’s look at some options for adding or strengthening your content CTAs. NOTE: This is part 8 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to…
Look out for bland content and see if you can ramp up the creativity. Through storytelling, a strong angle or great imagery, you can add more appeal to your content. NOTE: This is part 7 in a ten-part serialisation of my eBook. Please read the introduction first if you are new to the tool. Being…