Tips for assessing how clear and understandable a piece of content is, continuing my ten-part copy and content audit. It’s amazing how often something that the writer thought was very clear looks less clear when looked at again a while later. There’s something about coming back to a piece some time later that gives us…
Here’s a free ten-step process for reviewing copy and content – ideal if the current shutdown has created time to look again at your organisation’s marketing content. In October 2018 I launched my ‘Copy and content audit tool’ eBook. Now, with so many marketers reshaping their activity as a result of the COVID-19 shutdown, I…
Cheesy TV shopping channels are the perfect places to look for inspiration when writing copy and content. They really are the masters of using words that sell – and a great source of inspiration for long copy tips. Love them or hate them, you can’t deny the enormous impact that the likes of QVC and…
How can you avoid falling back on the same old tired claims about your product’s benefits when creating your marketing materials? The answer is surely to really understand the product, and to do that you may need help as part of your copywriting research. I like meeting marketing people in my clients’ companies. But I…
Do you ever struggle to assess the quality of your own writing? You’re not alone. But there is a way to reach out for help to write better content, and to return the favour. One of the common concerns I hear from marketing people and business owners alike is that it’s hard to write new…