Even the best marketers sometimes struggle with writing content. No matter how many diplomas or degrees a marketer has, there’s no guarantee that they will be a great copywriter. But if marketers want to develop their writing skills, it can be done.
Your marketing team can learn how to improve their writing and produce better content. At this half-day workshop, I share techniques I’ve developed and used throughout my career as a professional copywriter. It’s packed with practical tips to help people improve their copywriting skills.
Who is it for?
This workshop is suitable for writers of all types of marketing content. Although there is mention of specific media such as writing for websites, the emphasis is on fundamental approaches and techniques that are transferable across all media. It’s about developing core skills to use for many years in hundreds of situations.
Format
The workshop is practical and highly interactive. It’s packed with real life examples and practical exercises. For example, delegates will be asked to bring some samples of their own writing and will use them as the basis for some of the exercises. This means they start to get experience of using the new techniques right away.
Who is it for?
This workshop is suitable for writers of all types of marketing content. Although there is mention of specific media such as writing for websites, the emphasis is on fundamental approaches and techniques that are transferable across all media. It’s about developing core skills to use for many years in hundreds of situations.
Format
The workshop is practical and highly interactive. It’s packed with real life examples and practical exercises. For example, delegates will be asked to bring some samples of their own writing and will use them as the basis for some of the exercises. This means they start to get experience of using the new techniques right away.
Course content
The course takes a logical sequence through the writing process. It starts with the first stage of understanding the subject matter and moves all the way through the first draft and beyond.
Course highlights
Before you write. Gathering information about the subject and how to decide what information to include and what to leave out.
Getting started. Overcoming writer’s block and using techniques to get your first draft written.
Editing away the waffle. How to trim that over-long draft down to something much punchier.
Improving readability. Including writing for the way people read (scan reading) and the use of different formatting options.
Course content
The course takes a logical sequence through the writing process. It starts with the first stage of understanding the subject matter and moves all the way through the first draft and beyond.
Course highlights
Before you write. Gathering information about the subject and how to decide what information to include and what to leave out.
Getting started. Overcoming writer’s block and using techniques to get your first draft written.
Editing away the waffle. How to trim that over-long draft down to something much punchier.
Improving readability. Including writing for the way people read (scan reading) and the use of different formatting options.
The stage one workshop is part of my two-level programme. The stage two workshop can be scheduled for a later date, or both workshops can be run on the same day. Alternatively, this stage one workshop can be taken as standalone training.
The stage one workshop is part of my two-level programme. The stage two workshop can be scheduled for a later date, or both workshops can be run on the same day. Alternatively, this stage one workshop can be taken as standalone training.
I want to make sure that every course I deliver is of maximum value to delegates. So instead of taking an off-the-shelf approach, I find out about the delegates’ roles and development needs. Each course is then tailored to closely match what’s needed.
Follow-up support is also available. Each delegate can send me a few examples of their writing and I will provide feedback on these by email or phone calls. This optional coaching element provides an opportunity to focus on individual strengths and weaknesses.
There’s a simple and highly competitive pricing structure for this half-day workshop:
Delivery in a coaching style for one delegate costs £350.
There is an additional fee of £75 per delegate. (So two delegates £425, three delegates £500 and so on.)
Recommended maximum of 12 delegates.
A 25% discount applies if you book the stage one and stage two workshops as a package.
One-to-one coaching after the workshop can be added to the package, with the rate depending on the amount of coaching you wish to gain access to.
Please note: training delivered locally (within an hour’s travel of Peterborough) does not involve travel or accommodation costs. These costs may however be added for courses further afield, but only with your prior agreement of course.
There’s a simple and highly competitive pricing structure for this half-day workshop:
Delivery in a coaching style for one delegate costs £350.
There is an additional fee of £75 per delegate. (So two delegates £425, three delegates £500 and so on.)
Recommended maximum of 12 delegates.
A 20% discount applies if you book the stage one and stage two workshops as a package.
One-to-one coaching after the workshop can be added to the package, with the rate depending on the amount of coaching you wish to gain access to.
Please note: training delivered locally (within an hour’s travel of Peterborough) does not involve travel or accommodation costs. These costs may however be added for courses further afield, but only with your prior agreement of course.
"So many courses I've been on and left knowing that, although the information was reasonably useful, I'd never put it into practice. This was different - I left knowing I'd picked up some really easy to follow tips that would make a real difference."
Moneyfacts Group
"Thanks for running a highly enjoyable course for us. Feedback from the event has been excellent and people have already put your exercises into practice - with fantastic results."
GlaxoSmithKline
"Talking with the team at this morning's meeting, the department felt very positive about the course, and that we have all learned a lot to help us move forward with projects. Everyone seemed to learn something and have an enjoyable day.”
Anglia Regional Co-operative Society
“The course was delivered clearly and at a pace we could all digest. All our queries were resolved and you were even available at the end of the day for clarity on anything we wanted to discuss. Thank you for educating me.”
Peterborough Environment City Trust
“I have learnt more than I ever thought possible! Richard invested a great deal of time in me - much more than I expected - and I thoroughly enjoyed the experience. Copywriting is something I now face with a lot more confidence and my writing is better than ever.”
Royal HaskoningDHV
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk