Building on the skills learnt on the stage one copywriting workshop, this follow-up looks at vital skills in more detail. The focus is on writing content that does a great job of conveying the messages that need to be communicated.
It starts with a masterclass in gathering rich information that empowers the writer to create highly credible content. Then we move on to tips for writing in a way that matches how people read and consume information.
Who is it for?
This workshop is suitable for anyone who has attended my stage one copywriting workshop. It covers all types of marketing writing, with an emphasis on fundamental approaches and techniques that are transferable across all media. It’s for anyone who wants to build confidence in their skills and push on to even better writing.
Format
The workshop is practical and highly interactive. It’s packed with real life examples and practical exercises. For example, delegates will be asked to bring some samples of their own writing and will use them as the basis for some of the exercises, so they start to get experience of using the new techniques right away.
Who is it for?
This workshop is suitable for anyone who has attended my stage one copywriting workshop. It covers all types of marketing writing, with an emphasis on fundamental approaches and techniques that are transferable across all media. It’s for anyone who wants to build confidence in their skills and push on to even better writing.
Format
The workshop is practical and highly interactive. It’s packed with real life examples and practical exercises. For example, delegates will be asked to bring some samples of their own writing and will use them as the basis for some of the exercises, so they start to get experience of using the new techniques right away.
Course content
The course is all about helping delegates add some real sparkle and magic to their writing. It covers techniques for getting to know the subject matter inside out and then crafting content that engages with readers like never before.
Course highlights
Interview and briefing skills. Techniques for getting the information you need from colleagues or external stakeholders up to senior management level.
Research skills. Some of the best sources and methods for getting to grips with your subject matter.
Structuring your writing. Fundamental principles for structuring your writing, including examples for each of the main media (articles, blogs, product copy etc.)
Fine-tuning your writing. Writing clearer sentences and paragraphs, including tips for doing the final edit.
Writing with accuracy. What really matters when it comes to punctuation and grammar, including an introduction to proofreading. (You can also opt for my Proofreading Course if you want to cover the subject in more detail.)
Course content
The course is all about helping delegates add some real sparkle and magic to their writing. It covers techniques for getting to know the subject matter inside out and then crafting content that engages with readers like never before.
Course highlights
Interview and briefing skills. Techniques for getting the information you need from colleagues or external stakeholders up to senior management level.
Research skills. Some of the best sources and methods for getting to grips with your subject matter.
Structuring your writing. Fundamental principles for structuring your writing, including examples for each of the main media (articles, blogs, product copy etc.)
Fine-tuning your writing. Writing clearer sentences and paragraphs, including tips for doing the final edit.
Writing with accuracy. What really matters when it comes to punctuation and grammar, including an introduction to proofreading. (You can also opt for my Proofreading Course if you want to cover the subject in more detail.)
The stage two workshop is part of my two-level programme. It can be taken on the same day as the stage one workshop, or the two workshops can be spread across two separate half days.
The stage two workshop is part of my two-level programme. It can be taken on the same day as the stage one workshop, or the two workshops can be spread across two separate half days.
I want to make sure that every course I deliver is of maximum value to delegates. So instead of taking an off-the-shelf approach, I find out about the delegates’ roles and development needs. Each course is then tailored to closely match what’s needed.
Follow-up support is also available. Each delegate can send me a few examples of their writing and I will provide feedback on these by email or phone calls. This optional coaching element provides an opportunity to focus on individual strengths and weaknesses.
There’s a simple and highly competitive pricing structure for this half-day workshop:
Delivery in a coaching style for one delegate costs £350.
There is an additional fee of £75 per delegate. (So two delegates £425, three delegates £500 and so on.)
Recommended maximum of 12 delegates.
A 20% discount applies if you book the stage one and stage two workshops as a package.
One-to-one coaching after the workshop can be added to the package, with the rate depending on the amount of coaching you wish to gain access to.
Please note: training delivered locally (within an hour’s travel of Peterborough) does not involve travel or accommodation costs. These costs may however be added for courses further afield, but only with your prior agreement of course.
There’s a simple and highly competitive pricing structure for this half-day workshop:
Delivery in a coaching style for one delegate costs £350.
There is an additional fee of £75 per delegate. (So two delegates £425, three delegates £500 and so on.)
Recommended maximum of 12 delegates.
A 20% discount applies if you book the stage one and stage two workshops as a package.
One-to-one coaching after the workshop can be added to the package, with the rate depending on the amount of coaching you wish to gain access to.
Please note: training delivered locally (within an hour’s travel of Peterborough) does not involve travel or accommodation costs. These costs may however be added for courses further afield, but only with your prior agreement of course.
"So many courses I've been on and left knowing that, although the information was reasonably useful, I'd never put it into practice. This was different - I left knowing I'd picked up some really easy to follow tips that would make a real difference."
Moneyfacts Group
"Thanks for running a highly enjoyable course for us. Feedback from the event has been excellent and people have already put your exercises into practice - with fantastic results."
GlaxoSmithKline
"Talking with the team at this morning's meeting, the department felt very positive about the course, and that we have all learned a lot to help us move forward with projects. Everyone seemed to learn something and have an enjoyable day.”
Anglia Regional Co-operative Society
“The course was delivered clearly and at a pace we could all digest. All our queries were resolved and you were even available at the end of the day for clarity on anything we wanted to discuss. Thank you for educating me.”
Peterborough Environment City Trust
“I have learnt more than I ever thought possible! Richard invested a great deal of time in me - much more than I expected - and I thoroughly enjoyed the experience. Copywriting is something I now face with a lot more confidence and my writing is better than ever.”
Royal HaskoningDHV
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk