AVAILABLE SERVICES:
Gathering all the necessary product information from multiple sources.
Writing short, snappy catalogue copy to inspire customers to buy from you.
Liaising with your designer to achieve the best balance of words and images.
Writing for catalogues usually presents one challenge in particular: space is tight, so every word counts. The first step is therefore to make sure all the essential information is included. But why stop there? Even when space is scarce, it’s possible to add some ‘sizzle’ about each product. Content such as what customers like about the product and who really benefits from it can be very persuasive and engaging.
This is why I like to go beyond the ‘must have’ info and get a bit deeper into what each product really does for people. Ideally, I also try to inject a bit of your brand’s personality into the copy. We want the copy to speak to people, reading as though it’s been written just for them and their situation.
Writing for catalogues usually presents one challenge in particular: space is tight, so every word counts. The first step is therefore to make sure all the essential information is included. But why stop there? Even when space is scarce, it’s possible to add some ‘sizzle’ about each product. Content such as what customers like about the product and who really benefits from it can be very persuasive and engaging.
This is why I like to go beyond the ‘must have’ info and get a bit deeper into what each product really does for people. Ideally, I also try to inject a bit of your brand’s personality into the copy. We want the copy to speak to people, reading as though it’s been written just for them and their situation.
AVAILABLE SERVICES:
Gathering all the necessary product information from multiple sources.
Writing short, snappy catalogue copy to inspire customers to buy from you.
Liaising with your designer to achieve the best balance of words and images.
“We’ve added excellent city and country guides to our travel websites, written by Richard Groom at Peterborough Copywriting Bureau. Through a mix of thorough research and sparkling writing, he has created superb content that informs our visitors and has excellent SEO performance.”
HolidayRooms.com
“The article is just brilliant! I’ve learnt something from it, smiled, and actually felt like joining in with the style of dancing you wrote about. This is a great start to your work with us and I can’t wait to see more pieces from you.”
The Fens Magazine
“Richard’s work on our customer communications frequently earns praise from readers and our staff alike. He not only writes content, but also provides invaluable support for the editorial team in terms of generating ideas about how content can support our overall marketing strategy."
Royal HaskoningDHV
“We needed to produce more case studies and asked Richard to help. He talks to our sales team, customers and partners, and then writes case studies that represent us in the marketplace, covering the points about each project that resonate with potential customers.”
Clark-Drain
“Richard delves deep into the subject matter through discussions with our team and additional research. The white papers and other thought leadership pieces he writes for us do a fantastic job of showcasing our expertise, in language that is engaging for readers at all levels.”
Capita Secure Solutions & Services
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk