AVAILABLE SERVICES:
Gathering all the necessary product information from multiple sources.
Writing short, snappy catalogue copy to inspire customers to buy from you.
Liaising with your designer to achieve the best balance of words and images.
Writing for catalogues usually presents one challenge in particular: space is tight, so every word counts. The first step is therefore to make sure all the essential information is included. But why stop there? Even when space is scarce, it’s possible to add some ‘sizzle’ about each product. Content such as what customers like about the product and who really benefits from it can be very persuasive and engaging.
This is why I like to go beyond the ‘must have’ info and get a bit deeper into what each product really does for people. Ideally, I also try to inject a bit of your brand’s personality into the copy. We want the copy to speak to people, reading as though it’s been written just for them and their situation.
Writing for catalogues usually presents one challenge in particular: space is tight, so every word counts. The first step is therefore to make sure all the essential information is included. But why stop there? Even when space is scarce, it’s possible to add some ‘sizzle’ about each product. Content such as what customers like about the product and who really benefits from it can be very persuasive and engaging.
This is why I like to go beyond the ‘must have’ info and get a bit deeper into what each product really does for people. Ideally, I also try to inject a bit of your brand’s personality into the copy. We want the copy to speak to people, reading as though it’s been written just for them and their situation.
AVAILABLE SERVICES:
Gathering all the necessary product information from multiple sources.
Writing short, snappy catalogue copy to inspire customers to buy from you.
Liaising with your designer to achieve the best balance of words and images.
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk