AVAILABLE SERVICES:
Gathering all the necessary information, often via lengthy interviews with your experts.
Writing documents that are authoritative, without being so technical that they turn off non-technical readers.
Liaising with your designers to achieve the best balance of words and images to achieve maximum readability.
White papers (briefing papers, discussion papers etc.) can play a crucial role in establishing your business as a knowledgeable and authoritative player in your sector. They work because they offer genuine value to customers and prospects. The best ones are more likely to be read than brochure-style collateral. And when they do read it, your audience builds a positive view of your organisation as a knowledgeable and capable solution provider.
This is what I always ask myself when writing white papers for clients: “Will our target audience REALLY want to read this? And if they do, will they get as much from it as we hope they will?” There’s no room for complacency: my benchmark for every white paper I write is that it must be seen by readers as a valuable resource.
White papers (briefing papers, discussion papers etc.) can play a crucial role in establishing your business as a knowledgeable and authoritative player in your sector. They work because they offer genuine value to customers and prospects. The best ones are more likely to be read than brochure-style collateral. And when they do read it, your audience builds a positive view of your organisation as a knowledgeable and capable solution provider.
This is what I always ask myself when writing white papers for clients: “Will our target audience REALLY want to read this? And if they do, will they get as much from it as we hope they will?” There’s no room for complacency: my benchmark for every white paper I write is that it must be seen by readers as a valuable resource.
AVAILABLE SERVICES:
Gathering all the necessary information, often via lengthy interviews with your experts.
Writing documents that are authoritative, without being so technical that they turn off non-technical readers.
Liaising with your designers to achieve the best balance of words and images to achieve maximum readability.
“We’ve added excellent city and country guides to our travel websites, written by Richard Groom at Peterborough Copywriting Bureau. Through a mix of thorough research and sparkling writing, he has created superb content that informs our visitors and has excellent SEO performance.”
HolidayRooms.com
“The article is just brilliant! I’ve learnt something from it, smiled, and actually felt like joining in with the style of dancing you wrote about. This is a great start to your work with us and I can’t wait to see more pieces from you.”
The Fens Magazine
“Richard’s work on our customer communications frequently earns praise from readers and our staff alike. He not only writes content, but also provides invaluable support for the editorial team in terms of generating ideas about how content can support our overall marketing strategy."
Royal HaskoningDHV
“We needed to produce more case studies and asked Richard to help. He talks to our sales team, customers and partners, and then writes case studies that represent us in the marketplace, covering the points about each project that resonate with potential customers.”
Clark-Drain
“Richard delves deep into the subject matter through discussions with our team and additional research. The white papers and other thought leadership pieces he writes for us do a fantastic job of showcasing our expertise, in language that is engaging for readers at all levels.”
Capita Secure Solutions & Services
Call me on 01733 840259
or 07759 292329.
E-mail: richard@pcbonline.co.uk
Call me on 01733 840259 or 07759 292329. E-mail: richard@pcbonline.co.uk